By bringing the entire customer journey inside the ad, TransAd revolutionizes digital advertising, resulting in all parties — consumers, advertisers, and publishers — experiencing value, safety, and simplicity.
TransAd is a patented technology that enables you to create display advertising campaigns without having to rely on cookie tracking or a landing page. The team at TransAd is full of passionate marketers who eat, sleep, and breath display advertising. Our team understands that advertising as a whole is going through a transition period. With more and more platforms choosing to drop cookie tracking, they are no longer going to be a viable tool for running ad campaigns moving forward. That is where TransAd comes in. Our patented adtech allows your display advertisements to have a high level of interactivity. Meaning, your target audience never has to leave the page where the ad is served to them. More importantly, having an interactive ad allows anyone running these ads to collect the most important data within the first touchpoint.
The technology that serves as the backbone of TransAd enables advertisers, agencies, and publishers to continue gathering valuable data using next generation methods.
The marketing and advertising industries are at a critical inflection point. When cookie tracking disappears, there will be a huge void left in its place. Over the next few years, these industries will be in a discovery period where they will be trying to fill that void the best they can. There are a lot of directions that can be taken during this transition period. TransAd allows marketers and advertisers to leverage the same display ads they know and love, but with a new twist. They are interactive.
TransAd has the potential to not only fill the void left behind by cookie tracking. It has the potential to surpass the dominance and ubiquity that cookie tracking once had.